Evaluation Section 2: How effective is the combination of my main product and ancillary texts? - Script

OLLY
Project Eric, Richard’s creation, is predominantly a pop artist with a wide target audience. Because of this wide audience the video had to portray the artist in a certain way, and this had to be backed up by the My Space page and Digipack.

The music video shows the artist as the focal point of the video and the story surrounds him and his feelings. The My Space page attempts to extend on this by allowing fans an insight into his thoughts through the blog. Linking on from this theory has the making of a Facebook page and a Twitter account for exactly the same reason. The cover of the Digipack continues with this theme as it shows a close-up of his face and makes him the USP of the product.

Colour and light is central to the 3 texts working together effectively. The Digipack is a nice mix of gold and yellows with a darker background. The Myspace page includes the same base colours in a bid to familiarise the audience with the album. This is a similar tactic used to that of the Black Eyed Peas who have their Myspace page designed in the style of the album The E.N.D. The music video also includes scenes in which the lighting creates this type of colour scheme, notably the music studio shots. All of this fits with the name Project Eric in a bid to create an artist that challenges the convention of pop music rather than just adhering to them.

The music video is for a song called Supernatural and this, coupled with the story of the video match with the themes of emotions and love that are suggested in the tracks listed on the Digipack; One Day, Living The Dream and Defying Gravity in particular are emotive song titles. The blog feature that I’ve already mentioned also adds the human side of the artist to the Myspace page.

RICHARD
As Olly said, my intention was for all 3 texts to work together in developing my artist as he comes across to the audience. I think through the 3 I have created an artist unlike any other, with a bit of mystery about him. However, he retains many of the qualities linked with other pop singers.