Evaluation, Section 1: In what ways does my media project use, develop or challenge forms and conventions of real media projects? - Script

RICHARD
As a pop-rock video, there are lots of forms and conventions of the industry to play with, be inspired by and include. The video is a mix of narrative and performance, incorporating the industry’s most common style. This allows the audience to see the artist in performance mode creating an image for themselves and something completely different at the same time, whether this is the artist in role, or an actor. The video starts and there is an immediate link between the lyrics and the visuals. The snowy weather allowed me to fit this to the line “Much colder than I thought”. Throughout the video there is a noticeable attempt to link the music to the visuals. All of the shots filmed in Trafalgar Square, for instance, match the pace of the song. Another example of this is the decision to have the singer walking whilst performing, in a bid to match the continuous pace of the song. A pop video is often full of clever camera techniques and different shot types. I have attempted to incorporate a wide variety in my video including use of zoom, tracking, high and low angle shots and shots of different distances. Another important convention of pop music videos is the importance placed on costume. In my video George can be seen wearing a number of outfits in a number of colours. What this is able to do is create the impression that the narrative is over a longer period of time.

The weather is also used to develop the mood through Mise – En – Scene. George, who is in a confused mental state, can be seen in snow and under grey skies and the video also includes rain and darkness. In contrast to this Hayley’s character is shown in a more positive place, this is created by filming her outside shots in good light as well as her inside shots.