The Script - Man Who Can't Be Moved

This is the video for The Man Who Can’t Be Moved by the Script. The song is was the second single released off of their self-titled album. The Video, starring and focussing on the lead singer Danny O'Donoghue was produced by their record company at the time Sony BMG, now Sony Music. In essence it is a Narrative video with performance based segments, which highlight the chorus. The choice of format is the first genre characteristic that you notice as you watch the video. As Pop/Rock Song the traditional format of the video is to tell a story and include one or more of the group performing the song as well. This is the case in this video with O’Donoghue singing during the narrative bits, and being joined by the rest of the band in a performance set-up, set in a multi-storey car park.

The lyrics and the visuals are quite closely paired together throughout this particular video, as is typical with songs of this nature, fitting into both pop and rock genres using a technique known as hybridising. The lyrics often mention 'going back to a corner' or waiting on the corner and the artist physically goes to a corner during the narrative to highlight this, and when 'waiting' is mentioned, the artist sits down to emphasise this too.

The music and visuals are also well matched, particular in two cases. When the artist is seen to be walking throughout certain scenes he does so in perfect time with the beat of the music which is done to knit the two things together tidily. There is also a pace change when the chorus is about to begin, and during this pace change the video transitions out of the narrative and into performance shots of the band in an underground car park.

Close-ups of the artist are an important tool used in this video to enforce the emotions of the narrative and convey this to the audience. Without these detailed insights into the emotional struggles of the artist the narrative is not complete.

Unlike many solo artists and female pop singers in particular there is no particular reference to the notion of looking. I believe this is a tactful approach because the video is aimed more at the emotional side of love and relationships and this could be spoilt by too much physical involvement, regardless of the fact the artist is regarded to be attractive to many.